Recent Posts

Earlier this month, Alex Braun, Marketing Director at Imagination, posed a fascinating idea in an article on the Content Marketing Institute about personalized content: do wearable mobile devices (“the internet of things”) create the potential for emotion-based interactive content marketing? Personalized Content: “Recent” Technological Innovations It’s already possible to use location and browsing history to […]

by Chris Frascella, Uncategorized, No Comments

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How Can Interactive Content Marketing Help You 2015?

By on Friday, January 30th, 2015 at 11:44 AM

Well-intentioned marketers need to educate themselves about interactive content marketing in 2015. The online “attention” market has been saturated with the diligent efforts of content marketers of all types (well-intentioned and clueless and spam-y). 2015 is your opportunity to familiarize yourself, experiment and prepare so that you can better differentiate your content as the space […]

by Chris Frascella, Uncategorized, No Comments

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The Greatest Interactive Content Marketing Myth

By on Friday, December 19th, 2014 at 3:41 PM

“Creating resources for interactive content marketing is time-consuming and expensive.” That’s a myth, and it’s time somebody kills it. Clearly spelled out among the Cons of interactive marketing here, noted here, and mentioned even as recently as last month here, it seems many marketing professionals can only envision interactive content marketing that takes the now-past-its-prime […]

by Chris Frascella, Uncategorized, No Comments

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