Recent Posts

Marketing organizations already benefit from the data collected by social media networks like LinkedIn and Facebook to better target their advertising—how should you expect content marketing technology to advance further? Interactive content marketing tools that solicit information from your audience as a means of serving them more valuable content exist already. Personalized content within a […]

by Chris Frascella, Uncategorized, No Comments

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Leading with Interactive Content Marketing

By on Tuesday, June 30th, 2015 at 5:55 PM

Content marketing needs to evolve to remain relevant. TV marketing teams understand that, as do industry giants like Moz and Salesforce. Interactive content marketing is that evolution. It’s more than just animated infographics or interactive maps (though some of those take the extra step to become interactive content marketing, and as a result are very cool […]

by Chris Frascella, Uncategorized, No Comments

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Using personalized content and online assessments to tell your company's story is a two-layer proposition.

Stories inspire, inform and persuade us (and in a content marketing world, usually do so in that order). Every time we communicate with our fellow human beings in anything more than a superficial capacity, we are participating in storytelling. Where then do personalized content and online assessments fit within the realm of storytelling? When done […]

by Chris Frascella, Uncategorized, No Comments

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