Recent Posts

Using personalized content and online assessments to tell your company's story is a two-layer proposition.

Stories inspire, inform and persuade us (and in a content marketing world, usually do so in that order). Every time we communicate with our fellow human beings in anything more than a superficial capacity, we are participating in storytelling. Where then do personalized content and online assessments fit within the realm of storytelling? When done […]

by Chris Frascella, Uncategorized, No Comments

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Content Marketing in a Clickbait World

By on Thursday, April 30th, 2015 at 5:02 PM

Content marketing needs to evolve to survive.

  Content marketing is not dead yet! But—it is absolutely in a period of transition or transformation. Between list/quick tip posts (#4 will shock you!), the most ultimate posts you’ve ever seen, and honestly even a high volume of quality content being churned out every day—content marketing has become a challenging (and crowded) environment to […]

by Chris Frascella, Uncategorized, No Comments

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By this point, many of us have been exposed to interactive content in one form or another – interactive maps, advertising that allows us to make choices that seem to have an impact on the ad, quizzes like “What [relevant pop culture reference] are you?” or “How much of a [relevant social affiliation, e.g. New […]

by Chris Frascella, Uncategorized, No Comments

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