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The same old content marketing efforts are yielding a different ROI - it's time to change strategies.

The Short Version (TL;DR): Why: social media platforms are increasingly ill-suited to company-driven content marketing efforts and content saturation is increasingly problematic- if you do not reconsider your content marketing strategy, you are likely to flounder with everyone else How to be “discoverable”: be shareable (not in the way you think), get others to talk […]

by Chris Frascella, Uncategorized, No Comments

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Support content marketing with a brand-level engagement strategy.

(Photo by Adam Jones adamjones.freeservers.com) While making your content more engaging is an important step to staying on top of your lead generation targets, that strategy eventually plateaus. To bring your content marketing efforts to the next level, you need to make engagement a priority for your brand, not merely a feature of your content. […]

by Chris Frascella, Uncategorized, 1 Comment

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Trying new mediums like interactive content is one important way to boost your content marketing effectiveness.

There’s no shortage of articles on what NOT to do in content marketing – yet we still find ourselves bombarded by low-quality content and continue to encounter other marketers hungry for advice for how to get better performance from their own content marketing efforts. The three points below are nothing new – they are all […]

by Chris Frascella, Uncategorized, No Comments

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