Recent Posts

By this point, many of us have been exposed to interactive content in one form or another – interactive maps, advertising that allows us to make choices that seem to have an impact on the ad, quizzes like “What [relevant pop culture reference] are you?” or “How much of a [relevant social affiliation, e.g. New […]

by Chris Frascella, Uncategorized, No Comments

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Earlier this month, Alex Braun, Marketing Director at Imagination, posed a fascinating idea in an article on the Content Marketing Institute about personalized content: do wearable mobile devices (“the internet of things”) create the potential for emotion-based interactive content marketing? Personalized Content: “Recent” Technological Innovations It’s already possible to use location and browsing history to […]

by Chris Frascella, Uncategorized, No Comments

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How Can Interactive Content Marketing Help You 2015?

By on Friday, January 30th, 2015 at 11:44 AM

Well-intentioned marketers need to educate themselves about interactive content marketing in 2015. The online “attention” market has been saturated with the diligent efforts of content marketers of all types (well-intentioned and clueless and spam-y). 2015 is your opportunity to familiarize yourself, experiment and prepare so that you can better differentiate your content as the space […]

by Chris Frascella, Uncategorized, No Comments

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