Recent Posts

Inbound marketing efforts are supported by interactive content, social media and digital media like podcasts.

Regardless of what stage you are at in measuring and improving your content marketing effectiveness, you cannot afford to be ignorant about the mediums and tools at your disposal for content distribution. If you are just getting started with your inbound marketing efforts, content distribution is the way you’re going to get the most mileage […]

by Chris Frascella, Uncategorized, No Comments

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Personalized content already exists in the content marketing world, but it, and interactive content, are about to get even more sophisticated.

Marketing organizations already benefit from the data collected by social media networks like LinkedIn and Facebook to better target their advertising—how should you expect content marketing technology to advance further? Interactive content marketing tools that solicit information from your audience as a means of serving them more valuable content exist already. Personalized content within a […]

by Chris Frascella, Uncategorized, No Comments

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Leading with Interactive Content Marketing

By on Tuesday, June 30th, 2015 at 5:55 PM

Interactive content marketing helps your brand stand out.

Content marketing needs to evolve to remain relevant. TV marketing teams understand that, as do industry giants like Moz and Salesforce. Interactive content marketing is that evolution. It’s more than just animated infographics or interactive maps (though some of those take the extra step to become interactive content marketing, and as a result are very cool […]

by Chris Frascella, Uncategorized, No Comments

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