Content Marketing & Fraud

May 6, 2014 | by Jeff Mason

Content Marketing & Fraud

Hmmm, fraud and content marketing – an unusual combination isn’t it?  Let me explain how these two things come together for a win-win combination.

In case you’re unaware, Decisionaire can be used to easily, and cost effectively, create online assessments that instantly provide website visitors with content that is personalized to the way in which they answer the questions in the assessment.  It’s a valuable tool for creating compelling content that can fuel an inbound marketing campaign.  SC&H Group is a CPA firm that uses Decisionaire – and they have a great deal of expertise in helping organizations to minimize their exposure to fraud.

Since a lackluster economy often leads to an increase in internal fraud, organization’s today have good reason to be concerned.  In fact, according to a survey conducted by the Association of Certified Fraud Examiners (ACFE), organizations lose about 5% of their total revenue each year to fraud.  Understanding today’s fraud related concerns, SC&H saw an opportunity to leverage Decisionaire to create an online Fraud Risk Assessment.  This tool provides organizations with high-level personalized advice that helps them evaluate their risk of internal fraud and identify areas of vulnerability.  This automated, online assessment presents a website visitor with 10 multiple choice questions.  Upon answering the questions, the visitor is immediately presented with a personalized report.

Use of Decisionaire to create the Fraud Risk Assessment, and a variety of other online assessments, gives SC&H a unique tool that empowers them to add a new content format to their content marketing efforts.  In addition to fueling their inbound marketing campaigns with these automated online assessments, SC&H’s use of Decisionaire also helps in building brand awareness of the expertise they have to offer by providing potential clients with a free, automated sample of their capabilities.

If you’re concerned about the potential of internal fraud within your organization – try the SC&H Fraud Risk Assessment.   It shouldn’t take more than a few minutes to complete.  If you’d like to find out how easy and affordable it is to use Decisionaire to build your own automated assessments send me an email.